Twitter to provide customer service channels to generate revenue no longer rely on advertising

Twitter to provide customer service is no longer dependent on advertising revenue channels Twitter Phoenix Technology News Beijing on November 5th news for the enterprise, according to foreign media reports, according to the Twitter region in Latin America in the boim Guilherme · (Guilherme Ribenboim) said that the company will help enterprises through the development of customer service channels on the platform, a new way to increase the income of the traditional advertising sales outside. Latin America will be the test field of Twitter’s new strategy. Ben Boehm was interviewed on Friday local time that new features released this week, make the enterprise can through the issuance of direct messages to customers, there are more ways to realize the automation of customer service, rather than simply respond to customer complaints or promotional tweets to pay. Twitter currently provides consulting services to other business partners in Brazil to make full use of new features to generate revenue. Ben Boehm said, as one of the fastest growing areas in the world, we can put a large number of users and resources in consulting services. We are testing this model and adding it to our next year’s plan." Brazil Airlines Gol Linhas Aereas developed to allow passengers to use Twitter direct message boarding service. Twitter announced last week that it would cut 9% jobs and close the video app Vine, which aims to turn around in 2017. Customer service strategy, Twitter is a way to try to boost revenue in the context of this year’s user slowdown in the background. Currently Twitter monthly active users less than Facebook 1/5. Ben Boehm said, the new customer service tools, and more recently in the video broadcast business partnerships and acquisitions last year Niche, the purpose is to enable the Twitter to achieve competitive differentiation in the digital advertising market is becoming increasingly fierce. In the third quarter of this year, the proportion of advertising revenue in Twitter in the same period last year fell to $88% from $90%. Twitter said that the average monthly active users in the third quarter grew by 3% to 317 million. (compile leaves)相关的主题文章: